Pricing Heroes: The Retail Pricing Podcast for Practitioners & Executives

Pricing Heroes: The Best Retail Pricing Podcast for Practitioners and Executives

Your go-to pricing podcast for transforming strategy, boosting margins, and leading with confidence.

Pricing Heroes is the leading retail pricing podcast for pricing practitioners and retail executives focused on building smarter strategies, protecting margins, and earning customer trust. Each month, we feature exclusive interviews, case studies, and practical insights to help you implement the most effective pricing strategies for today’s retail environment.

Whether you're managing promotional calendars, navigating price perception, or scaling AI-powered pricing systems, Pricing Heroes offers the expert guidance and real-world perspective you need to lead with confidence.

🎙 Each episode includes:

- Expert Interviews: Candid conversations with top pricing professionals and retail innovators

- Case Study Analysis: Behind-the-scenes strategy breakdowns from across the industry

- Actionable Takeaways: Practical insights you can apply immediately in your organization

We explore the full landscape of pricing in retail — spanning e-commerce and in-store, global brands and regional players, and categories from fashion and grocery to electronics and beyond. Topics include:

- Innovative pricing technologies and emerging trends, like AI-powered pricing platforms

- Data-driven consumer behavior analysis

- Strategic solutions to complex pricing challenges

- Tactics to boost profit margins and market share

- Pricing topics making headline news

- Building and transforming pricing functions

Join a growing community of pricing professionals and industry leaders who tune into Pricing Heroes — the trusted pricing podcast for anyone shaping the future of retail strategy.

🗓 New episodes drop the last week of every month.

📲 Listen on Spotify, Apple Podcasts, Google Podcasts, or your favorite platform.

Sponsored by Competera — the leading pricing platform empowering retailers with AI-driven, customer-centric pricing solutions that maximize profitability while strengthening customer loyalty.

Podcasting since 2022 • 30 episodes

Pricing Heroes: The Retail Pricing Podcast for Practitioners & Executives

Latest Episodes

Revenue Growth Management in Practice: Capturing Hidden Value Across Price, Promo, and AI with Danilo Zatta

In this episode of Pricing Heroes, we speak with Danilo Zatta, one of the world's leading pricing minds — as described by the Financial Times — and a LinkedIn top five pricing thought leader. Danilo is a global pricing and top-line growth advis...

April 29, 2026 • Episode 31 • 17:57

The Future of AI Pricing: From Human-in-the-Loop to Fully Automated Decisions with Alex Halkin

In this episode of Pricing Heroes, we speak with Alex Halkin, Founder and CEO of Competera, returning to the show two years after his first appearance in 2024. In that conversation, Alex predicted a major shift toward AI-driven, contextual pric...

March 26, 2026 • Episode 30 • 24:23

2025 Pricing Predictions Revisited: A Year of Tariffs, Inflation, and Pricing Scrutiny

In this special year-end episode of Pricing Heroes, we revisit one of our most widely listened-to conversations of the year: our 2025 pricing predictions roundtable. Recorded in January, this episode brought together nine leading pricing expert...

December 30, 2025 • Episode 29 • 26:09

From Brand Positioning to Shelf Price: How to Build Consumer-Centric Pricing Strategies with Caroline Cookson

In this episode of Pricing Heroes, we speak with Caroline Cookson, Founder of Cookson Partners and former Global Strategy and Analytics Leader at Brown-Forman. With more than 15 years of experience in finance, brand strategy, and comme...

November 19, 2025 • Episode 28 • 36:02

Scaling Pricing Across 20 Markets: Building Global Frameworks with Local Freedom at Zooplus with Pooja Gerara

In this episode of Pricing Heroes, we speak with Pooja Gerera, VP Insights and Strategy — formerly VP of Sales and Pricing — at Zooplus, Europe’s leading online pet retailer. Over nearly a decade, Pooja has helped scale Zooplus’s prici...

October 22, 2025 • Episode 27 • 29:02

See All Episodes