Contributors

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Host

Aaron Thomasson

Aaron Thomasson is the host and producer of the Pricing Heroes podcast. With over a decade of experience in communications and tech services, Aaron brings a wealth of knowledge to conversations where tech and industry trends meet. Currently serving as the PR Manager at Competera, Aaron's expertise in storytelling and his ability to build relationships across organizations make him uniquely suited to bring insightful discussions to the Pricing Heroes podcast. His experience includes roles at prominent tech companies such as SAP and EPAM, where he honed his skills in strategic communications and content creation.

https://www.linkedin.com/in/aaron-thomasson/

Guests

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Guest

Corina Manea

Corina Manea is the Vice President of Commercial at flaconi, one of Europe’s leading online beauty retailers. Over the past six and a half years, she has led the transformation of flaconi’s pricing and commercial operations—from manual processes to AI-powered optimization—while supporting the company’s rapid growth across markets. Corina began her journey at flaconi as Team Lead of Pricing and Forecasting and now oversees pricing, campaign management, category strategy, and commercial planning. With more than a decade of experience at the intersection of analytics, pricing, and e-commerce—spanning roles at Wayfair, Zalando, and flaconi—she is passionate about using pricing as a strategic lever to drive customer trust, brand differentiation, and sustainable growth.

https://www.linkedin.com/in/corina-manea-831b9493/

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Guest

Josh Pollack

Josh Pollack is the President and Principal Consultant at Pollack Retail Solutions, where he helps retailers improve pricing, forecasting, and inventory management using AI and advanced analytics. With more than 25 years of experience in retail strategy, Josh has led pricing and merchandising transformations at major retailers. At Sam’s Club, he oversaw the pricing function as part of his leadership in merchandise planning and inventory. He also led pricing at Circuit City, and as a consultant, has driven pricing strategy for brands including ALDI (U.S. and international), PetSmart, FullBeauty Brands, and Cabela’s. Throughout his career, Josh has worked at the intersection of pricing, merchandising, and technology—helping retailers boost profitability and stay competitive in a fast-changing market.

https://www.linkedin.com/in/joshua-pollack-81980a1/

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Guest

Per Sjöfors

Per Sjöfors, widely known as "The Price Whisperer," is a pricing strategy expert, author, and the founder of Sjöfors & Partners. With more than 35 years of executive management experience and a client roster exceeding 750 companies, Per helps businesses harness the power of data-driven pricing to boost sales, margins, and growth. His proprietary AI-backed methodology combines behavioral economics with predictive analytics to uncover customers’ true willingness to pay — and optimize pricing accordingly. Per is the author of The Price Whisperer: A Holistic Approach to Pricing Power, a book that explores the psychology behind pricing and why most companies get it wrong. He’s a frequent keynote speaker and trusted advisor to CEOs seeking to turn pricing into a strategic lever, not a guessing game.

https://www.linkedin.com/in/persjofors/

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