Pricing Heroes: The Retail Pricing Podcast for Practitioners & Executives
Pricing Heroes: The Best Retail Pricing Podcast for Practitioners and Executives
Your go-to pricing podcast for transforming strategy, boosting margins, and leading with confidence.
Pricing Heroes is the leading retail pricing podcast for pricing practitioners and retail executives focused on building smarter strategies, protecting margins, and earning customer trust. Each month, we feature exclusive interviews, case studies, and practical insights to help you implement the most effective pricing strategies for today’s retail environment.
Whether you're managing promotional calendars, navigating price perception, or scaling AI-powered pricing systems, Pricing Heroes offers the expert guidance and real-world perspective you need to lead with confidence.
🎙 Each episode includes:
- Expert Interviews: Candid conversations with top pricing professionals and retail innovators
- Case Study Analysis: Behind-the-scenes strategy breakdowns from across the industry
- Actionable Takeaways: Practical insights you can apply immediately in your organization
We explore the full landscape of pricing in retail — spanning e-commerce and in-store, global brands and regional players, and categories from fashion and grocery to electronics and beyond. Topics include:
- Innovative pricing technologies and emerging trends, like AI-powered pricing platforms
- Data-driven consumer behavior analysis
- Strategic solutions to complex pricing challenges
- Tactics to boost profit margins and market share
- Pricing topics making headline news
- Building and transforming pricing functions
Join a growing community of pricing professionals and industry leaders who tune into Pricing Heroes — the trusted pricing podcast for anyone shaping the future of retail strategy.
🗓 New episodes drop the last week of every month.
📲 Listen on Spotify, Apple Podcasts, Google Podcasts, or your favorite platform.
Sponsored by Competera — the leading pricing platform empowering retailers with AI-driven, customer-centric pricing solutions that maximize profitability while strengthening customer loyalty.
Episodes
30 episodes
Revenue Growth Management in Practice: Capturing Hidden Value Across Price, Promo, and AI with Danilo Zatta
In this episode of Pricing Heroes, we speak with Danilo Zatta, one of the world's leading pricing minds — as described by the Financial Times — and a LinkedIn top five pricing thought leader. Danilo is a global pricing and top-line growth advis...
The Future of AI Pricing: From Human-in-the-Loop to Fully Automated Decisions with Alex Halkin
In this episode of Pricing Heroes, we speak with Alex Halkin, Founder and CEO of Competera, returning to the show two years after his first appearance in 2024. In that conversation, Alex predicted a major shift toward AI-driven, contextual pric...
2025 Pricing Predictions Revisited: A Year of Tariffs, Inflation, and Pricing Scrutiny
In this special year-end episode of Pricing Heroes, we revisit one of our most widely listened-to conversations of the year: our 2025 pricing predictions roundtable. Recorded in January, this episode brought together nine leading pricing expert...
From Brand Positioning to Shelf Price: How to Build Consumer-Centric Pricing Strategies with Caroline Cookson
In this episode of Pricing Heroes, we speak with Caroline Cookson, Founder of Cookson Partners and former Global Strategy and Analytics Leader at Brown-Forman. With more than 15 years of experience in finance, brand strategy, and comme...
Scaling Pricing Across 20 Markets: Building Global Frameworks with Local Freedom at Zooplus with Pooja Gerara
In this episode of Pricing Heroes, we speak with Pooja Gerera, VP Insights and Strategy — formerly VP of Sales and Pricing — at Zooplus, Europe’s leading online pet retailer. Over nearly a decade, Pooja has helped scale Zooplus’s prici...
Retail Pricing Under Scrutiny: Trust, Fairness, and the Future of Pricing with Barrie Carmel
In this episode of Pricing Heroes, we speak with Barrie Carmel, a pricing, margin, and revenue management consultant with more than 30 years of experience, including senior leadership roles at Bed Bath & Beyond and Michaels. Barrie...
The Foundations of Pricing Leadership: Driving Strategy, Credibility, and Tech Readiness with Lee Mackedanz
In this episode of Pricing Heroes, we speak with Lee Mackedanz, Founder and Managing Partner of Value Capture Consulting, and a veteran pricing executive with leadership roles...
AI Pricing & Demand Forecasting Today: Insights from a Decade in Applied AI with Jayadeep Shitole
How is AI transforming the way retailers price products and forecast demand? In this episode of Pricing Heroes, the leading retail pricing podcast, we speak with Jayadeep Shitole
Pricing for Expansion, Localization & Bankruptcy: Lessons from Three Retail Models with Seth Nieman
In this episode of Pricing Heroes, we speak with Seth Nieman, former Vice President of Pricing Strategy & Transformation at Rite Aid, and former pricing and merchandising leader at Wakefern Food Corp and Lidl US. Seth shares his journey fro...
The Beauty of Strategic Pricing: Inside flaconi’s Pricing Transformation with Corina Manea
In this episode of Pricing Heroes, we speak with Corina Manea, Vice President of Commercial at flaconi, Germany’s leading online beauty retailer. Corina shares her journey from Team Lead of Pricing to VP, and how she helped flaconi evolve from ...
Tariff-Proof Pricing: Building Resilient Strategies for Uncertain Times with Per Sjöfors
In this episode of Pricing Heroes, we speak with Per Sjöfors — also known as The Price Whisperer — and the founder and CEO of Sjöfors & Partners. With over 35 years of executive experience and more than 750 companies advis...
Pricing & Merchandising Synergy: Driving Growth and Value Differentiation in Volatile Times with Josh Pollack
In this episode of Pricing Heroes, we speak with Josh Pollack, President and Principal Consultant at Pollack Retail Solutions. Josh shares insights from his 25+ years of experience in retail strategy, including stints at Sam’s Club, Ci...
2025 Pricing Predictions: Insights from Industry Experts
How will AI, inflation, and shifting market dynamics impact pricing in 2025?In this special episode of Pricing Heroes, we asked nine top pricing experts to share their boldest predictions for the year ahead. From the rise...
Data-Based Decision-Making in Retail & E-Commerce with Dr. Markus Husemann-Kopetzky
In this episode of Pricing Heroes, we sit down with Dr. Markus Husemann-Kopetzky, founder and managing director of the Price Management Institute, a boutique consultancy spe...
Building Pricing Functions: Lessons from Startups to Multinational Brands with Sheetal Chavan
In this episode of Pricing Heroes, we sit down with Sheetal Chavan, the Commercial Pricing Lead at Zalando, one of Germany's largest online retailers selling shoes, fashion, and beauty products. With six years of experience in pricing and a div...
Decoding Pricing for Practitioners with Maciej Kraus and Alex Galkin
In this special episode of Pricing Heroes, we welcome back our very own Alex Galkin, who joins us for our conversation with today's guest, Maciej Kraus. Maciej is a Managing Partner at Movens Capital, a growth equity firm, where he helps compan...
Behavioral Economics and the Truth About Pricing with Melina Palmer
In this episode of Pricing Heroes, we dive deep into the fascinating world of behavioral economics with Melina Palmer, the founder and CEO of Brainy Business, a consultancy dedicated to applying behavioral economics principles to business growt...
Unlocking Pricing Power through Value-Based Strategies with Ayon Bhattacharyya
Our guest on this episode of Pricing Heroes is Ayon Bhattacharyya, the Founder & CEO of Biz Growth Spurt, a consultancy helping B2B SaaS and tech companies drive profitable growth thro...
The Future of Retail Pricing Powered by Al with Alex Galkin
Our guest this week is our very own Alex Galkin, Founder & CEO of Competera. We invited Alex on the podcast to discuss a recent report on the “Future of Pricing: How AI is Transforming Retail Pricing” published by Coresight Research....
Grow a Spine for Pricing: Measuring the Maturity of Your Pricing Practice with Tim J. Smith
Our guest on our recent episode of Pricing Heroes is Dr. Tim J. Smith, a foremost thought leader in the pricing community. Tim wears a variety of hats in the pricing profession. He is the Founder and CEO of Wiglaf Pricing, an Adjunct Professor ...
The Evolution of Pricing — Going Beyond Pricing to Drive Innovation with Karan Sood
Today's guest is Karan Sood, the Director of Sales Operations at Rakuten Kobo, a Canadian seller of ebooks, audiobooks, e-readers and tablet computers. Karan is a “Top Pricing Strategy Voice” on LinkedIn, recognized for his active contributions...
Monetizing and Pricing Sustainability with Stephan Liozu
Today's guest is Dr. Stephan Liozu, the Founder of Value Innoruption Advisors, which is a consulting boutique specializing in industrial, digital, and value-based pricing. He is the author of 14 books on pricing, including his most recent book,...
Discover Your Perfect Pricing Model with Danilo Zatta
Today’s guest is Dr. Danilo Zatta, one of the “world’s leading pricing minds” according to The Financial Times. For more than 20 years, Dan has been advising corporations and private equity investors across industries and geograp...
Navigating Retail Transformation with Oliver Banks
Our guest today is Oliver Banks, global retail influencer, host of “The Retail Transformation Show,” and author of Driving Retail Transformation: How to Navigate Disruption and Change, available March 2024. In this episode, we ...
From Legacy to AI: Johan Karlsson's Journey as a Pricing Analyst in Retail
Out today's guest is Johan Karlsson, a pricing analyst at Clas Ohlson. Embark on a thrilling journey with Johan Karlsson as he reveals the secrets of the retail pricing world. Discover how his childhood fascination wit...