Per Sjöfors
Per Sjöfors, widely known as "The Price Whisperer," is a pricing strategy expert, author, and the founder of Sjöfors & Partners. With more than 35 years of executive management experience and a client roster exceeding 750 companies, Per helps businesses harness the power of data-driven pricing to boost sales, margins, and growth. His proprietary AI-backed methodology combines behavioral economics with predictive analytics to uncover customers’ true willingness to pay — and optimize pricing accordingly. Per is the author of The Price Whisperer: A Holistic Approach to Pricing Power, a book that explores the psychology behind pricing and why most companies get it wrong. He’s a frequent keynote speaker and trusted advisor to CEOs seeking to turn pricing into a strategic lever, not a guessing game.