Pricing Heroes: The Retail Pricing Podcast for Practitioners and Executives
Your go-to pricing podcast for transforming strategy, boosting margins, and leading with confidence.
Pricing Heroes is the leading retail pricing podcast for pricing practitioners and retail executives focused on building smarter strategies, protecting margins, and earning customer trust. Each month, we feature exclusive interviews, case studies, and practical insights to help you implement the most effective pricing strategies for today’s retail environment.
Whether you're managing promotional calendars, navigating price perception, or scaling AI-powered pricing systems, Pricing Heroes offers the expert guidance and real-world perspective you need to lead with confidence.
🎙 Each episode includes:
We explore the full landscape of pricing in retail — spanning e-commerce and in-store, global brands and regional players, and categories from fashion and grocery to electronics and beyond. Topics include:
Join a growing community of pricing professionals and industry leaders who tune into Pricing Heroes — the trusted pricing podcast for anyone shaping the future of retail strategy.
🗓 New episodes drop the last week of each month.
📲 Listen on Spotify, Apple Podcasts, Google Podcasts, or your favorite platform.
Melina Palmer is the Founder & CEO of Brainy Business, a consulting service helping businesses apply principles of behavioral economics to achieve growth. She is the author of three books, including What Your Customer Wants and Can't Tell You, What Your Employees Need and Can’t Tell You, and, the book we will be discussing today, The Truth About Pricing. Melina is also the host of an award-winning podcast, The Brainy Business Podcast.