Pricing Heroes: The Retail Pricing Podcast for Practitioners & Executives

Pricing Heroes: The Best Retail Pricing Podcast for Practitioners and Executives

Your go-to pricing podcast for transforming strategy, boosting margins, and leading with confidence.

Pricing Heroes is the leading retail pricing podcast for pricing practitioners and retail executives focused on building smarter strategies, protecting margins, and earning customer trust. Each month, we feature exclusive interviews, case studies, and practical insights to help you implement the most effective pricing strategies for today’s retail environment.

Whether you're managing promotional calendars, navigating price perception, or scaling AI-powered pricing systems, Pricing Heroes offers the expert guidance and real-world perspective you need to lead with confidence.

🎙 Each episode includes:

- Expert Interviews: Candid conversations with top pricing professionals and retail innovators

- Case Study Analysis: Behind-the-scenes strategy breakdowns from across the industry

- Actionable Takeaways: Practical insights you can apply immediately in your organization

We explore the full landscape of pricing in retail — spanning e-commerce and in-store, global brands and regional players, and categories from fashion and grocery to electronics and beyond. Topics include:

- Innovative pricing technologies and emerging trends, like AI-powered pricing platforms

- Data-driven consumer behavior analysis

- Strategic solutions to complex pricing challenges

- Tactics to boost profit margins and market share

- Pricing topics making headline news

- Building and transforming pricing functions

Join a growing community of pricing professionals and industry leaders who tune into Pricing Heroes — the trusted pricing podcast for anyone shaping the future of retail strategy.

🗓 New episodes drop the last week of every month.

📲 Listen on Spotify, Apple Podcasts, Google Podcasts, or your favorite platform.

Sponsored by Competera — the leading pricing platform empowering retailers with AI-driven, customer-centric pricing solutions that maximize profitability while strengthening customer loyalty.

Guest

Alex Halkin

Oleksandr (Alex) Halkin is a former Deloitte consultant and entrepreneur with 20+ years of experience in retail and enterprise software. He has deep expertise in pricing strategy, large-scale IT systems, and applied AI. His work with machine learning began at university, where he built an “electronic nose” — an early demonstration of algorithms interpreting real-world signals. He later founded a boutique IT firm that evolved into a partnership with Deloitte.

As Co-Founder and CEO of Competera, Alex is setting the gold standard in retail pricing with AI-driven, customer-centric strategies that balance profit with long-term trust. He has led Competera from a Kyiv-based startup to a global provider trusted by enterprise retailers in 18 countries. His mission is to make pricing smarter, fairer, and more customer-centric — turning it from a back-office function into a strategic advantage.

https://www.linkedin.com/in/alexhalkin/

Pricing Heroes: The Retail Pricing Podcast for Practitioners & Executives

Alex Halkin

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