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Lee Mackedanz

Lee Mackedanz is the founder and managing partner of Value Capture Consulting and a seasoned pricing and revenue management executive with more than 20 years of experience leading pricing strategy at major retailers, including Fossil Group, JCPenney, Kohl’s, Office Depot, SuperValu, and Advance Auto Parts.


Over the course of his career, Lee has delivered more than $700 million in incremental sales and margin improvements through smarter pricing, strategic promotions, and scalable revenue growth programs. He’s built pricing organizations from the ground up, implemented enterprise pricing systems, and developed global frameworks that align positioning with profitability across retail, e-commerce, and wholesale channels.


Lee is also a member of the board of directors at ChiefPricingOfficer.com.

https://www.linkedin.com/in/leemackedanz-mba/

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