Pricing Heroes
Pricing Heroes: Insights for Retail Pricing Success
Elevate your retail pricing strategy with Pricing Heroes, the premier monthly podcast for pricing leaders and retail executives. Each episode features industry leaders and pricing experts sharing exclusive insights to transform your approach.
Whether you're a pricing manager optimizing promotional calendars, a retail professional navigating dynamic markets, or a business leader implementing AI-driven pricing models, Pricing Heroes delivers the structured insights you need to excel. Each episode features:
- Expert Interview: Deep-dive discussions with industry leaders
- Case Study Analysis: Real-world strategy breakdowns
- Actionable Takeaways: Implementable insights for your business
From e-commerce to brick-and-mortar, global retail to local markets, our discussions span the complete pricing spectrum:
- Innovative pricing technologies and emerging trends
- Data-driven consumer behavior analysis
- Strategic solutions to complex pricing challenges
- Tactics to boost profit margins and market share
- Pricing topics making headline news
Join our thriving community of retail pricing innovators and master sophisticated pricing strategies that drive sustained business growth. Together, we're transforming the art and science of retail pricing in today's dynamic market.
New episodes release on the last Thursday of each month. Available on Spotify, Apple Podcasts, and Google Podcasts.
Pricing Heroes
Unlocking Pricing Power through Value-Based Strategies with Ayon Bhattacharyya
Our guest on this episode of Pricing Heroes is Ayon Bhattacharyya, the Founder & CEO of Biz Growth Spurt, a consultancy helping B2B SaaS and tech companies drive profitable growth through product marketing and price optimization by taking a value-based, data-driven approach. Ayon has more than 15 years of experience leading pricing and commercial strategy across various industries with dozens of global brands, including British Airways, News Corporation, Equifax and Telefonica O2.
In this episode, Ayon shares his experience working with brands to boost their pricing power and communicate value more effectively. He offers actionable strategies for navigating B2B pricing complexities, from understanding customer segments to utilizing data-driven methods for optimal pricing.
Resource Mentioned in Episode:
Ayon’s LinkedIn article mentioned during the episode: “Taking a structured, value-based approach to monetisation is the key to profitable growth”
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Get your free copy of Get Ready for the Future Of Pricing with our A-Z Guide.
You can access all of our Pricing Heroes episodes featuring our interviews with retail pricing experts at https://competera.ai/resources/pricing-heroes.
Interested in joining a dynamic community of pricing experts? Check out the Retail Pricing Community on LinkedIn, where you will find a community of professionals sharing their expertise and discussing the latest trends.
For more information about AI pricing solutions, visit Competera.ai.
